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# 2020 Humanitarian Branding |
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The project proposes a new graphic design framework that supports preventative education about food and product safety. This can be disseminated to communities to spur behavioural changes by leveraging the existing trust and distribution networks of consumer brands. By using up a predefined space companies generally use for branding information in their packaging (like logos, brand story telling and colours), Humanitarian Branding can communicate relevant instructions to consumers that can help solve a situation of crisis, as - for example - communication about good hygiene practices could help mitigate the spread of COVID19.
Felipe is a design-driven founder and entrepreneur, Master of Media Design from Keio University, Master of International Business from Pompeu Fabra University in Barcelona. The founder of the award-winning design studio Whatever Works and the CEO of project Kinix.more
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Humanitarian Branding Links:
Project Website
Dubai Institute of Design and Innovation (DIDI)
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