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Water Scale

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A scale to illustrate the environmental cost of groceries

Water Scale is a device that allows consumers to look up the amount of water needed to produce each item in their shopping cart. Mimicking the look and feel of the fruit-and-vegetable scales common to every supermarket, the device presents reliable data in an accessible way – allowing shoppers to make informed decisions about the products that they purchase. As well as presenting information on-screen the scale also produces a sticker for each purchased product, allowing users to bring the information home with them and consider their choices ahead of their next shop.

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