Industrial designers have the power to inspire people to change the way that they live. We also have the opportunity to prompt the world to create products and experiences for both usability and sustainability. As an industrial designer, I am conscious of social and environmental phenomena, find inspiration through this consciousness and aim to develop concepts that not only push the status quo but also bend the way people think about it. I look for inspiration from the source through in-depth user and trend research and always adhere to “design follows function”.