I am a third-year student of 'Communication Sciences' at the University of Roma3. I am developing a thesis on "Marketing for Agriculture 4.0", with a focus on the added value provided by technological innovations. Besides being passionate about business communication, I love communication in all its forms: from singing to dancing, via cinema and photography. I started building a network of players in the Italian olive growing world, writing interviews and looking for the best way to start positioning OlivAir in the minds of olive growers.