Coming from a background of versatile interests and curiosity, as a designer, Florian Kainz follows a thinking process that tries to include the whole picture of the human-product interaction. In the core of the creation process, he believes, are always a craving for innovation, meaning and honest storytelling to let the user enjoy and remember objects in a natural way. Of course this does not leave out his passion for starting with a blank sheet of paper only to fill dozens of them with quick scribbles and detailed form proposals.
