James Skeggs is an industrial designer born and breed in the South Island of New Zealand. From a young age he enjoyed making things, taking them apart and exploring the outdoors. Several years later, this curiosity has lead him to the other side of the world where he is now pursuing a MFA in Advanced Product Design in Umea, Sweden. As he develops an interdisciplinary, his work never leaves sight of what is truly important; understanding people. “True insight fuels ideas, pushes boundaries and provides the ability to create meaningful experiences that improves the world around us, for the people around us”.