Brian, Lee Long Yin was spending 8 years in collage to study Product Design. He completed a higher diploma and Degree. After that he realised that, as reflected from our excessively growing and overspending society, there are lot of cultures and techniques fading away. Through lifestyle product designs with social innovation, culture engagement and sustainable messages, it could help city people to reflect on their over-spending lifestyle. He would like to make use of his design, community engagement programme, as well as our universal language, music, to connect the world and gather people from different cultures.