Anja graduated in Psychology in 1997 (Technical University of Darmstadt, Germany) and received her PhD in Psychology in 2003 (University of Konstanz, Germany). She worked as Assistant Professor and temporary Professor of Social Psychology and Motivation at the University of Konstanz. She later moved to the Zeppelin University Friedrichshafen, Germany, there she holds the Chair in Social and Economic Psychology. Since March 2018 she is the speaker of the research unit “Psychoeconomics,” funded by the German Research Foundation. Anja is an associate editor of the Journal of Economic Psychology since January 2019. She is the deputy speaker of the coordination committee of the Consumer Research Network of the Federal Government of Germany appointed by the Minister of Justice and Consumer Protection Heiko Maas in 2015 and by Dr. Katarina Barley in 2018.