Reto is a Swiss Designer with a wide variety of interests. He believes that shaping products is intrinsically tied to shaping behaviours which is the reason why an in-depth understanding of social dynamics is a fundamental aspect in his industrial design practice. Apart from product design engineering, his career straddles the worlds of crafts, technology, teaching and research exploring different aspects of materials cultures. He studied at Zurich University of the Arts as well as at the Royal College of Art and Imperial College London and through that has never lost, but strengthened, his fascination for some of the most mundane and obvious things that surround us in our everyday lives.
