Smruti Adya is a multi-disciplinary designer with a focus on User Interface and Experience design. As a design practitioner for over 5 years, she has led and contributed to design, strategy and innovation projects in a wide range of fields including consumer goods, healthcare devices, home appliances and retail experiences for small businesses as well as international brands. She has a strong foundation in the human-centered design process and applies that to create experiences and products that are grounded in user behavior and aligned with business needs.