Oxara
Next generation cement replacement that transforms construction waste into high performance building materials

Construction Materials from Demolition Waste
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The Challenge
Cement is the world's third largest source of CO2 emissions, responsible for roughly 8% of global output. Yet demand is accelerating: the Middle East, India, and Africa will drive the next wave of construction growth, with the UAE alone representing a ~$1 billion annual cement market for residential properties. Meanwhile, 1.1 million tonnes of construction waste are landfilled in the UAE each year, and billions of tonnes globally, at enormous cost. The industry is locked into a model that is carbon intensive, resource depleting, and economically wasteful. The challenge is not just environmental; it is structural.

The Solution
Oxara has developed a patented, cement-free binder technology that turns construction, demolition, and excavation waste into high performance building materials. Using an innovative blend of mineral salts to activate clay, recycled concrete, and mixed rubble, Oxara's products achieve up to 90% CO2 reduction versus traditional cement while matching conventional concrete on strength and durability. Critically, the technology is turn-key: it runs on existing cement plant infrastructure with no modifications required, and is already commercially available through strategic partners Switzerland, with a first successful pilot structure delivered in Dubai in November 2024.


Oxara is an ETH Zurich spin-off founded in 2019 by materials scientists Dr. Gnanli Landrou and Dr. Thibault Demoulin. The company holds 4 patents and 3 trademarks, and has delivered 15 commercial projects and 20+ industrial validations in Switzerland. Its product range includes Oulesse (cement-free binder from demolition waste), Nossim (clay concrete activator), and Loko (compressed earth block activator). Oxara is now expanding internationally via Dubai as its first market outside Europe, with a phased roadmap targeting 1.25 million tonnes of production capacity and expansion into KSA and Oman by 2028.
At A Glance
Construction Materials from Demolition Waste
Sector
Sustainable construction & circular building materials
Headquarters
Zurich, Switzerland & Dubai, UAE
Technology
Cement-free building material derived from processed excavation waste
Primary markets
Construction
Civil Engineering
Affordable Housing
Prefab Manufacturing
Economic Impact
Cost-competitive cement reducing construction waste disposal
Commercial products already available through Swiss partners
Targeting a major share of the UAE’s national cement market
Social Impact
Enables affordable housing using local earth and building methods
Active projects across Global South with NGO partners
Uses local materials and labour to build skills and jobs
Environmental Impact
Up to 90% lower CO₂ emissions than traditional cement
Reuses mineral construction waste to reduce landfill
Future use of desalination brine waste in Oxara materials
Leadership
Behind Oxara is a crew of engineers, chemists, material scientists, and changemakers who believe that sustainable construction shouldn’t be rocket science, but it should be bold.

Dr. Gnanli Landrou
Co-Founder, Oxara
Oxara is the branchild of Dr Landrou, a cosmopolitan and impact-driven innovator from Togo. In 2019, he co-founded the ETH spin-off Oxara together with his partner, Dr Thibault Demoulin. Their mission: to enable sustainable construction and affordable housing by ditching cement and transforming mineral construction waste into building materials globally. Dr Landrou is a Forbes 30 Under 30 alumnus.

Dr. Thibault Demoulin
Co-Founder, Oxara
Thibault is passionate about conserving materials – and when that’s not possible – transofrming them into something just as meaningful. This mindset has guided his journey from studying archaeological iron and wood to working with heritage buildings, always driven by the belief that secondary materials are not waste, but resources.