Crop Connect

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About
Cropconnect is a holistic value chain approach to maximise the earnings from kiwi cultivation in Arunachal Pradesh, India; they currently earn about one-seventh of the market value. Cropconnect proposes to integrate three elements - design, technology and business strategy - to shorten the value chain from farmer to end consumer. Examples include: altering the growing design to increase yield, reduce picking and sorting time, minimize handling damage, improve package design and grow brand recognition.
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